New Year, The Perfect Time To Refresh Your Brand
As a New Year approaches, it is important to revamp/position new branding material for both digital and physical. Most organizations are more likely to have a new marketing strategy in place to remain competitive and current in the market. Within the new marketing strategy organizations may expect to refresh their visual identity and their marketing material such as business cards, gift cards and mailers.
Here at Custom Plastic Cards, we specialise in manufacturing plastic cards in Australia. The company has been established for almost 20 years and is focused on designing and producing high quality plastic cards for our valued customers at low prices with short lead times and a strict turnaround. We have a large range of card types from credit card size cards, plastic key tags and credit card-key tag combinations or alternatively we can produce a plastic card of virtually any shape or size to suit your specific requirements, such as business cards, loyalty cards or club membership cards.
Depending on your overall marketing goals, updating your printed goods doesn’t need to cost excessive time or money, you can start with small changes such as colour themes and formats, redesign logos for both visual elements and messages. These small changes will definitely re-energize your organization’s image and the benefits that come from such a redesign could be huge.
Plastic cards are a form of marketing and are used by consumers every single day. Every usage of the plastic card is a marketing opportunity for the card issuer. For example, for plastic gift cards, you might not think that some small plastic cards can help you build your brand, but you will be mistaken. Gift cards offer a very cost-effective way to keep your business at the forefront of the consumer’s mind. Once people buy the card, if your logo is on the card, then it will be appearing every time they open their wallet or purse. Given that you would be producing hundreds or thousands of these cards, the ability to promote your brand costs a lot less than newspaper, billboard or even online advertising.
Do not forget, you can also place the cards on your counter for display, so every customer that makes a purchase will see them, whether they purchase one or not. With this in mind, it is important that plastic cards are designed to stand out. With many forms of marketing material in the market, you will get a quick glance from potential customers and not much else. If nothing catches the customer’s attention with that first look, they will simply move on. Be sure to incorporate headlines and images that not only draw the eye, but also give quick, easy and actionable information.
Refreshing an existing brand can also improve your business credibility. Take business cards for example. Business cards reflect the personality of the company and give the first impression. Exchanging business cards is a form of introducing you, your products and services. Not only do business cards convey important personal contact information such as name, title, email, website, address and phone number, but often times it is also the first exposure to the overall image of the business.
The company logo is prominently displayed for brand identity. The fonts used, colour, texture and material used also conveys a message about the business that is represented by the card. Specialized printing techniques can be used including embossing, foil stamping or a hologram to give the appearance of professionalism. If you’re hoping to refresh your brand, the New Year is a great time to reposition your brand. Start the year with a fresh image, reflecting the quality, value and the offering that you represent.