Are Business Cards Still Relevant?
Although you might think that in a digital age business cards are outdated, you couldn’t be further from the truth. Despite all the technological advancements, business cards are still relevant today no matter if you are a small business, online business or large enterprise. Business cards are an established social building block in meeting new clients and building new relationships.
Here are some reasons why business cards are as relevant as ever.
Customers may hesitate to give business to companies that are not familiar to them. Customers want to trust a verifiable name and to validate, they need concrete details. A business card is the best medium to introduce your company and provide what is needed for verification. Business cards show you are a professional and serious about your business. In certain situations, having a business card is expected. Take this scenario, you are at a large networking event and someone asks for a card and you do not have one, it may give the impression that you are an amateur and not prepared for business.
You never know where you will meet a potential customer. It could be while travelling or at any number of social functions where you might not have your phone available. A business card enables you to seal an in-person meeting with a formal exchange of details. Whenever you meet a potential client or lead, you can utilise the opportunity to build a valuable business connection by handing out a business card. You will be surprised just how many opportunities you will have to give out cards at social as well as business events like trade shows, conferences, meetings and networking events. If you have a business card at the ready, you will never miss an opportunity.
Represents Your Brand
Your business card will be the first impression that many potential customers will have of your brand, your business and of you. A creative or custom designed card does a lot more than pass on an email address or phone number, it is also your brand personality. People may hesitate to work with you if your business card appears cheap.
Business cards may seem like an old business networking tool but they do remain critical in today’s World by helping define your brand properly and solidify your business legitimacy. Business cards remain the easiest way to exchange contact information.