Plastic Card Retailers

Introduction

Gift and Loyalty printed plastic cards for retailers are amongst our most popular type of card.  Our highest customer retention rates exist with our retail customers which is testament to the high success rate of custom printed gift and loyalty cards.  Our retails customers typically order multiple times each year, many of whom have been with us for over 10 years.  The most popular time to order printed plastic gift and loyalty cards is August to September in time for the busy pre-Christmas period.

Handing a customer a custom printed gift card, with or without an attractive gift card holder, always makes your customer feel “gifted” and it forms a tangible bond between your retail outlet and the customer.  The offers associated with this printed gift/loyalty card, the loyalty card’s physical presence and the constant exposure of the brand to the holder will keep your customers coming back.

Benefits of Plastic Cards for Retailers

Custom gift and loyalty cards are invaluable for all retail outlets. Printed loyalty cards increase your revenue by improving customer retention and the frequency of their patronage. The main advantage of printing gift and loyalty cards includes:

1. Exclusive offers – Utilizing a link that is associated with the QR code on the loyalty card you can keep your customers up to date with current exclusive offers and promotions.
2. Customer patronage and spending – Focus your marketing campaigns by targeting customers based on the frequency of their patronage and their spending habits. The data for these spending habits are obtained by the interaction/swiping of the printed loyalty cards through your loyalty card IT system.
3. Other customer data – Utilize other demographic data that you obtain from the customer loyalty card to target your marketing campaign including age, sex, residential address etc.
4. Automated messages – Automated massages for birthdays, events etc.
5. Obtain satisfaction feedback – Continually improve your business by obtaining customer feedback about their experience in your retail outlet, make adjustments if required to build greater loyalty and spending from each customer. Simply message your customer after their attendance with your survey questions.
6. Rewards system – Establish a points-rewards system and reward clients when they reach milestones. The rewards points accumulate when your customers process their printed loyalty card through your loyalty card IT system.
7. Non-Attendance – Reach out to customers who do not attend as often or have stopped attending.

Conclusion

Utilize our 20 years of experience in custom printed gift and loyalty card production and design. Use our expert knowledge of gift and loyalty cards to maximize the benefit that you obtain from these cards. We also have a well-qualified staff Designer who has been here for 7 years, if required she can utilize her many years of experience in the design of printed gift and loyalty cards to boost your revenue. We have numerous retail outlets who have been with us for 10 plus years, we like to believe that is a testament to the level of our service and the high quality of our gift and loyalty cards. Contact us anytime to boost the benefits of your gift and loyalty card system.